I recently watched a TV show on Netflix called “Dubai Bling” depicting the lives of the emirate’s rich. In the first episode, one of the cast members, a housewife and British-Iraqi fashion designer Safa Siddiqui, is upset at her husband for refusing to upgrade her already-one-bed-room-size walk-in closet.

To vent anger at her husband, Safa and her girlfriends go on a shopping spree to a high-end luxury jewelry store and purchase a $3M necklace!

And the reaction of the TV Show’s followers is just priceless.

While many of the show’s followers might be upset or just shaking their heads at a spoiled housewife, I see insights that business owners may want to pay attention to.

99% of advertising is just flat-out BORING

Most businesses are boring and their ads are effing DULL and BORING.

Because all they talk about is features/benefits.

Don’t believe me? Just head to the aisle of your favorite grocery store looking for things like shampoo or cereal and you know what I am talking about.

You are bombarded by features & benefits until your head becomes dizzy! That’s what I feel like for most advertising messages. They make me vomit. No surprise that everyone is numb to ads.

Luckily, the TV show “Dubai Bling” gives us a valuable marketing lesson by tapping into anger.

For example, imagine what if the high-end jewelry store had a marketing campaign with a message to help wives indulgently vent at their husbands targeting trophy-wife like Safa.

Here it goes a sample ad they can use:

“Want a better way to vent anger at your husband?

Our “Vent-A-Husband” collection has everything you need to get your husband’s attention and make all your friends jealous. These necklaces and pendants are made from the finest gold and set with diamonds, rubies, sapphires, and other precious stones. Plus, they feature the brand’s signature “Alhambra” motif, which is inspired by the intricate geometric patterns found in Islamic art.

Starting price is $3M.

But don’t just take our word for it. Here’s what one satisfied customer had to say: “My husband and I have been married for 15 years, and during that time, he pissed me off several times, but he just never seemed to get the hint. That is until I picked the “Vent-A-Husband” collection up for myself from this amazing collection! That was the best vent I’ve ever made. Thanks!”

So don’t wait any longer. Make your husband sit up and take notice by getting your very own “Vent-A-Husband” collection necklace today!”

I hope you enjoy my little impromptu ad to promote the “Vent-A-Husband” collection.

Indiferrent customers kill sales.

Michael Nguyen, King of Retention

All you need to do is to come up with the right message to “ride along” with the existing emotion your customers are having. The rest will take care of itself. In fact, tapping into emotions to sell is what exactly media news outlets are using for years because their business model is to sell bad news.

And bad news sells like hot cake.

Anyhow, while your customers aren’t getting angry at their husbands every day, you can tap into one dormant emotion waiting to wake at any moment to make more sales: GREED

Well, you can do a heavy discount (which I don’t recommend) to activate your customers’ GREED gland so that they buy your product or you can use blockchain lottery technology from uSpenduWin.com to enter your customers into DAILY drawing for a chance to win DAILY prizes (cold hard cash values from $1-$200) WITHOUT you putting down a dime for the prizes.

You see? I am poking around your customers and your GREED gland at the same time by making a win-win situation.

You win because you can sell more.

Your customers win because they buy what they want and have a chance to win prizes daily.

Activate Your Customers GREED at: uSpenduWin.com

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